Ed Ruscha, Standard Station, Ten-Cent Western Being Torn in Half. 1964 / Private Collection. © 2023 Edward Ruscha / Photo Evie Marie Bishop / Courtesy of the Modern Art Museum of Fort Worth
Ed Ruscha / Now Then
Sep 10, 2023 – Jan 13, 2024
MoMA
New York City, USA

The Museum of Modern Art presents Ed Ruscha / Now Then, the most comprehensive retrospective of the artist’s work ever staged, and his first solo exhibition at the Museum, from September 10, 2023, through January 13, 2024. Organized in close collaboration with the artist and mirroring his own cross-disciplinary approach, the exhibition will feature over 200 works, produced from 1958 to the present, in various media – including painting, drawing, printmaking, photography, artist’s books, and installation – displayed according to a loose chronology throughout the Museum’s sixth- floor galleries. Alongside the artist’s most acclaimed works, the exhibition will highlight lesser-known aspects of his practice, offering new perspectives on one of the most influential figures in postwar American art.

“I don’t have any Seine River like Monet,” Ed Ruscha once said. “I’ve just got US 66 between Oklahoma and Los Angeles.” Ed Ruscha / Now Then will feature over 200 works – in mediums including painting, drawing, prints, photography, artist’s books, film, and installation – that make use of everything from gunpowder to chocolate. Exploring Ruscha’s landmark contributions to postwar American art as well as lesser-known aspects of his more than six-decade career, the exhibition will offer new perspectives on a body of work that has influenced generations of artists, architects, designers, and writers.

In 1956, Ruscha left his hometown of Oklahoma City and drove along interstate highway 66 to study commercial art in Los Angeles, where he drew inspiration from the city’s architecture, colloquial speech, and popular culture. Ruscha has recorded and transformed familiar subjects – whether roadside gasoline stations or the 20th Century Fox logo – often revisiting motifs, sites, or words years later. Tracing shifts in the artist’s means and methods over time, Ed Ruscha / Now Then underscores the continuous reinvention that has defined his work.

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