Pop Trading Company 2013–2023 Book
Pop Trading Company 2013–2023 Book
Pop Trading Company

This book is the coming-of-age story for a way of life, not just a label. And for the crew who have grown along with them. More than just a logo, or a shop, or a skate team, or a fashion brand, or an art collective, or a community, or even friends and family. Really, Pop is a feeling.

Pop is Amsterdam skateboarding. Everything it does, from the biggest collaboration down, is rooted in that. If its 10 years in the game have proven anything, it’s that you don’t have to be a traditional skate company to represent what the culture stands for.

As a skate distributor Pop Trading Company was already a unifying force, reconnecting Amsterdam’s splintered scene by sponsoring a team and organising the Bring Your Own Beer Skate Sessions still going off today. The brand it evolved into is just as community driven. Now a crossover label balancing grown-up fashion with hoodies and tees that carry more than just logos, it’s always homegrown artists whose work features on them, team riders in the shoots, and local musicians soundtracking their videos, with Amsterdam as the backdrop.

Whatever the project, you instantly know this is Pop. A visual handwriting synonymous with the city. Intuition is the secret. Following instinct in lieu of a masterplan and approaching every opportunity from the perspective of what fits Pop, not a skateboard brand. Separating itself – and the wider culture – from tired stereotypes. Working on ideas that always seem personal, never obvious. Finding new ways to tell their story that are naturally humble but still mess with traditional perceptions. Sharpening the focus that comes with getting older.

The book will arrive in a limited run of 500 books and at FOAM, where its launch will be celebrated.

Linen Hard Cover, 28 x 21.5 cm
Printed on Munken Lynx Rough 120 grams in 5-color offset
Printed & bound by Die Keure / Brugge, Belgium
Graphic design by Jim Klok
Edition of 500, 336 Pages

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