Ute Ploier, MANMACHINE © Günter Parth
SHOW OFF: Austrian Fashion Design
February 14 – July 12, 2020
MAK Museum of Applied Arts
Vienna, Austria

Contemporary fashion designed/made in Austria is the focus of the first comprehensive major exhibition on Austrian fashion design. A time travel through fashion design in all its facets from the 80s to today shows the wide spectrum of designers who are from Austria, work here, or were educated here in fashion. Embedded into a spectacular, spatial installation by architect Gregor Eichinger, SHOW OFF: Austrian Fashion Design makes the artistic work of creative disciplines tangible on multiple levels in the context of fashion.

Additionally, works by 30 photographers give insight into Austrian fashion photography. Documentaries on legendary and formative events, magazines, and interviews give an impression of the social and cultural perception of fashion as a phenomenon.

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