Giovan Angelo del Maino, San Rocco, 1490-95 / Courtesy of Flavio Pozzallo Antichità, Olux, Insegna: Shell, Courtesy of Roberto Spiccia / Photo Antonio Jordan
Dec 1, 2023 – Mar 31, 2024
Flashback Habitat
Turin, Italy

Flashback Habitat Ecosystem for Contemporary Cultures continues its path of experimentation and artistic research with the new exhibition Time Square: L’arte in piazza trascende il tempo. The exhibition takes inspiration from the famous square in New York, changing its name to Time Square, where the words “time” and “square” collide and recompose new meanings. The American square is the clear symbol of aggressive modernity and humanity in transformation. From this thought Alessandro Bulgini’s idea was born: Time Square. L’arte in piazza trascende il tempo and seeks to investigate the connections between art and life, exploring frictions and convergences, specifically between advertising signs and works of art as happens in contemporary squares. A dialogue or, better yet, a match, developed in sixteen rooms representing sixteen hypothetical squares.

The exhibition – comments the curator and artistic director of Flashback Habitat, Alessandro Bulgini – was created with the same poetic approach that characterizes our idea of Habitat where excellences are compared and strengthened in their stratification. It was made possible thanks to the friendship with Paolo Genta, a brilliant architect and landscape designer, and Roberto Spiccia, an excellent craftsman, both of whom made their sensitivity and knowledge available to make the work complete.

[ . . . ]

Sixteen works against sixteen advertising signs. The enormous symbol of the Shell vs. the fifteenth-century wooden sculpture of the traveler, San Rocco by Giovan Angelo Del Maino, are linked by the symbol of the shell to represent the journey, while De Chirico’s metaphysical square of the work Piazza d’Italia, Melancholy, from 1949, is brought back to reality by the harsh comparison with the McDonald’s sign. The very rare typographical masterpiece Theatrum Sabaudiae, from 1697, a monumental work from the Baroque era describing all the dominions of the Duke of Savoy, a true theater where fiction and reality meet, faces the symbol of Lancia, a blue shield with a spear with a heraldic, elsewhere Marcel Proust by Giuseppe Gallo from 1989 (in search of circular time) and the Yamaha logo composed of three tuning forks closed inside a circle screech in search of osmosis. In another square, Gabriele Basilico’s work Beirut from 1991 documents the state of devastation of the Lebanese capital after fifteen years of civil war, opposite the Tamoil sign tells us about Lebanon itself in the 80s.

These are matches sometimes made of coincidences, other times of extensions of stories, of fortuitous combinations, all encounters that stimulate our ability to process data and our imagination, an opportunity to exercise our ability to find new relationships, thus formulating new stories.

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