Elene Shengelia

After graduating from business school and working in an advertising agency where my job was to connect a product with an audience in a creative way, to make up a concept for a brand, to tell a message, to define the paths of marketing and eventually manage to make sales, I decided it was quite enough and gave up. Rather I wanted to connect my own exploration with an audience and create a message from my own point of view.

For that reason, I took Digital Photography courses at Central Saint Martins / University of the Arts London and London Institute of Photography.

I switched to photography full time and mostly worked in street and documentary styles, observing life of contemporary Georgia and trying to capture its transformation through the streets.

My main documentary project is called “Between Shifts” and explores Drag culture in Georgia.