Fashion Narratives
fashion curation consultancy

Fashion Narratives is a boutique fashion curation consultancy.

Founded by Gemma A. Williams it enables companies and designers to communicate their stories by curating content across a variety of digital and physical platforms. These include fashion exhibitions, events, presentations and films.

Gemma is the author of Fashion China, Thames & Hudson, and the former curator of Fashion Space Gallery, London. She consults to a variety of clients including Shanghai Fashion Week and sits on the mentor panel of the Design & Crafts Council of Ireland.

Upcoming projects include an exhibition of fashion from Ireland and Japan at the National Craft Gallery, Ireland in August 2017.

Second Nature

Devised and designed a site-specific response to the country home of renowed English architect Sir John Soane RA, Pitzhanger Manor House & Gallery. Research of John Soane and conception of brief and design highlighted greenhouses as a focal point to investigate how nature inspires and informs fashion collections.

Second Nature featured over 40 garments and accessories loaned from designers worldwide including Giles, Peter Pilotto, Roland Mouret, Donna Karen, Zandra Rhodes, Michael Kampe and Tomihiro Kono. It was the third only fashion exhibition as part of the arts-focused program of arts and design exhibitions.


Head On

Co-curated and devised the 2012/13 academic programme of free exhibitions and events at Fashion Space Gallery, situted at the London College of Fashion’s flagship campus.

Head On explored the contemporary role of headwear in contemporary fashion, given that society no longer dictates milliners daily use. Their use in editorial, on the catwalk and even on the highstreet continues to flourish and Head On showcased contemporary collaborations, interpretations and subversions.

By displaying headwear as part of ensembles on mannequins, the exhibition illustrated how scale, shape, color and proportion is used by milliners, designers and stylists to reframe the body. It featured bespoke hairpieces by Bumble and bumble, created by Radio Hair Salon and Gallery.


Layer by Layer

Co-curated and devised the 2012/13 academic programme of free exhibitions and events at Fashion Space Gallery, situted at the London College of Fashion’s flagship campus.

Layer by Layer focused on 3D printing and its potential as a tool for design. By outlining some of the processess, stages of development and materials invoved in the printing, it outlined some of its most innovative uses in contemporary fashion practice.

The display featured an operational makerbot 3D printer as well as a collaboration with Neri Oxman from MIT’s Media lab printed by Stratasys.


Fashion China

Fashion China is the first illustrated book of its kind to detail the landscape of contemporary Chinese fashion designers. Showcasing designers on the mainland and working internationally, it features among others Uma Wang, Xander Zhou, Renli Su, Babyghost and Ms. Min.

Published by Thames & Hudson, it has received press worldwide including Forbes, the New York International Times, Vogue China, the Irish Times and Women’s Wear Daily. A panel of industry experts featuring global supermodel LiuWen oversaw the selection.

  • Fumi Nagasaka: Dora, Yerkwood, Walker County, Alabama

    During the 2016 US Presidential elections Japanese photographer, Fumi Nagasaka, became intrigued by the rural and southern USA. She had lived in New York City for a decade but despite travelling the world, had yet to visit the rest of the US. All this changed when her friend, Tanya Rouse, invited her to her hometown of Dora, Alabama. Nagasaka continued to visit Dora over several years, gradually building a photographic archive of her visits. (more…)

  • Yuwei Tu: Wherever Your Mother’s Shadow Falls
    May 4 – Jun 15, 2024
    Rusha & Co.
    Los Angeles, USA

    Rusha & Co. is pleased to announce Yuwei Tu: Wherever Your Mother’s Shadow Falls, the inaugural solo exhibition by the artist. Drawing inspiration from Ocean Vuong’s poem of the same title, this presentation of works echoes similar themes, exploring the complexities of self and felt emotion. Yuwei’s work examines themes of love, loss, and solitude. Wherever Your Mother’s Shadow Falls is an ode to maternal relationships, an introspection of consciousness and a slow contemplation of self-acceptance. (more…)

  • Imran Perretta: tears of the fatherland
    Mar 8 – Jun 9, 2024
    Wien, Austria

    Imran Perretta’s transdisciplinary practice spans moving image, sound, composition, performance art, and poetry. His works examine questions around power, state surveillance, alterity, neo-coloniality, and the process of identity formation in young people of Muslim heritage in Western countries in the post-9/11 era. His approach to these concerns is informed by his own experience: as a British citizen with Muslim roots, he is familiar with the challenges his works grapple with. (more…)