Fashion Narratives is a boutique fashion curation consultancy.
Founded by Gemma A. Williams it enables companies and designers to communicate their stories by curating content across a variety of digital and physical platforms. These include fashion exhibitions, events, presentations and films.
Gemma is the author of Fashion China, Thames & Hudson, and the former curator of Fashion Space Gallery, London. She consults to a variety of clients including Shanghai Fashion Week and sits on the mentor panel of the Design & Crafts Council of Ireland.
Upcoming projects include an exhibition of fashion from Ireland and Japan at the National Craft Gallery, Ireland in August 2017.
Second Nature
Devised and designed a site-specific response to the country home of renowed English architect Sir John Soane RA, Pitzhanger Manor House & Gallery. Research of John Soane and conception of brief and design highlighted greenhouses as a focal point to investigate how nature inspires and informs fashion collections.
Second Nature featured over 40 garments and accessories loaned from designers worldwide including Giles, Peter Pilotto, Roland Mouret, Donna Karen, Zandra Rhodes, Michael Kampe and Tomihiro Kono. It was the third only fashion exhibition as part of the arts-focused program of arts and design exhibitions.
Head On
Co-curated and devised the 2012/13 academic programme of free exhibitions and events at Fashion Space Gallery, situted at the London College of Fashion’s flagship campus.
Head On explored the contemporary role of headwear in contemporary fashion, given that society no longer dictates milliners daily use. Their use in editorial, on the catwalk and even on the highstreet continues to flourish and Head On showcased contemporary collaborations, interpretations and subversions.
By displaying headwear as part of ensembles on mannequins, the exhibition illustrated how scale, shape, color and proportion is used by milliners, designers and stylists to reframe the body. It featured bespoke hairpieces by Bumble and bumble, created by Radio Hair Salon and Gallery.
Layer by Layer
Co-curated and devised the 2012/13 academic programme of free exhibitions and events at Fashion Space Gallery, situted at the London College of Fashion’s flagship campus.
Layer by Layer focused on 3D printing and its potential as a tool for design. By outlining some of the processess, stages of development and materials invoved in the printing, it outlined some of its most innovative uses in contemporary fashion practice.
The display featured an operational makerbot 3D printer as well as a collaboration with Neri Oxman from MIT’s Media lab printed by Stratasys.
Fashion China
Fashion China is the first illustrated book of its kind to detail the landscape of contemporary Chinese fashion designers. Showcasing designers on the mainland and working internationally, it features among others Uma Wang, Xander Zhou, Renli Su, Babyghost and Ms. Min.
Published by Thames & Hudson, it has received press worldwide including Forbes, the New York International Times, Vogue China, the Irish Times and Women’s Wear Daily. A panel of industry experts featuring global supermodel LiuWen oversaw the selection.
