Flavia Grazioli is a fashion sportswear designer born in Rome. Coming from a military background in her family, Flavia got her degree at Politecnico di Milano. Passionate about Japanese fashion and culture, with a high attention to functionality and practicality, her style is distinctly influenced by Northern European Design: basic wear, often oversized, clean and refined at the same time. She is now Production Coordinator at “La Rocca” for a series of brands including, among others, Emporio Armani, Fendi, Griffin, Fusalp, and Designer and Manager of brand FASE FACTORY. Previously, she worked in Fendi’s Advertising Department in Rome for 2 years, and collaborates as illustrator with different companies such as Fendi, Rizzoli, and CultRise. “Fashion is a social phenomenon, which reflects the needs of any given age. Today we need to make our life simpler. We need garments which are practical, comfortable and easy to use.” Her creations consistently reflect her life philosophy.