Photo Giulia Bersani
Margherita Loba Amadio

Always passionate about visual art, I was introduced to photography professionally when sixteen (2009), being chosen as a post producer assistant for Alessandro Damato (UP-STUDIO, Milano), working for Armani, Corneliani, Natuzzi, Carpisa and more.

At 18, while graduating in classical studies, I started working as Toni Meneguzzo’s personal assistant and photo retoucher: interiors, portraits, fashion, still life, stop motion videos.

In 2013 I started working behind the lens on my own. I worked for Caudalie, Alfredo Salvatori – Erika Cavallini, Ioma, Anvolt, Vichy, La fille d’O, Warby Parker and others.

My projects have been published on Musée Magazine, Satiety Paper, Girl Gaze project, Schon Magazine, FrontSeat, Curated By Girls, Curieux, Placidamente and more.

My personal work investigates strength in vulnerability, transparency in shamelessness, wisdom in development. It’s the visual diary of a personal journey through preconception, boundary and taboo, daring to actually embody consistency, curiosity and love. If you love you need no ideology, reality is beauty.