Beyond Fashion
Mar 11 – Jun 4, 2023

Olivia Bee, Larsen, 2016 © Olivia Bee

Fashion magazines are not made to last. Every month there is a new issue with new images, new dreams to sell. One has to remember that fashion magazines produce hundreds of thousands of images to sell fashion. While flipping through these magazines, one surprising image can suddenly catch the eye. This image goes beyond the magazine whose purpose is to sell a garment and to inform potential customers. Here it is about a photographer’s vision, new aesthetics at play, a narrative that reaches far beyond fashion.

 

Anaïs Leu, Walk with Pierre Hardy, 2016 © ECAL / Anaïs Leu

Marton Perlaki, Female Torso, 2014 © Marton Perlaki

Ina Jang, A ball. The Cut / New York Magazine, 2013 © Ina Jang

Paul Jung, PJW508 Nº3946, 2015 © Paul Jung

Blommers & Schumm, Tanga Smoking, 2010 © Blommers & Schumm

At one time, the only place to see a fashion photograph was in the pages of a magazine or possibly stuck to the wall of a teenage girl’s bedroom; but things have changed, with museums holding major exhibitions, galleries and auction houses selling fashion images, and publishers constantly releasing new titles devoted to fashion photography. Removed from its original context (the magazine page), fashion photography is art’s rising star. The art world is much more accepting of fashion photography because museums have moved from high art to an all-embracing visual culture.

 

Peter Lindbergh, Milagros Schmoll, Paris, 2006 © Peter Lindbergh (Courtesy Peter Lindbergh, Paris)

Nick Knight, Past, Present & Couture, Dior, 2001 © Nick Knight

Ellen von Unwerth, Rich Bitch, Paris, 2004 © Ellen von Unwerth

Miles Aldridge, Home Works #3, 2008 © Miles Aldridge

Miles Aldridge, Vogue Italia, 2002 © Miles Aldridge / Vogue Italia

Kiki Xue, Peking Opera, 2016 © Kiki Xue

For a long time, fashion photography was seen as exclusively commercial. However, contemporary photographers don’t necessarily conceive of their work as fitting into one single category or medium. In the 21st century, boundaries between editorial work, advertising work and personal work are now blurring. Digital media have changed the way photography is reported, consumed and shared. With the explosion of street-style blogs, Instagram and Pinterest, fashion photography has become the new visual language. No longer regarded as frivolous, it has been elevated to the status of an art form.

 

Koto Bolofo, Skin Deep, 2008 © Koto Bolofo

Sølve Sundsbø, Elena in Gaultier, Numéro #91, 2007 © Sølve Sundsbø / Art + Commerce

Daniel Sannwald, Garage Magazine, Fall/Winter 2014, 2014 © Daniel Sannwald

Erik Madigan, Heck Comme des Garçons, 2017 © Erik Madigan Heck

The show includes the work of the most acclaimed fashion photographers today, such as Nick Knight, Paolo Roversi, Peter Lindbergh, Miles Aldridge, Ellen von Unwerth. It will also involve photographs and films of the new generation, Blommers & Schumm, Solve Sundsbo, Daniel Sannwald, Viviane Sassen or Erik Madigan Heck, all highly talented artists who are taking the lead in the years to come. The photographers brought together in this exhibition have looked anew at the potential of fashion photography and created an imagery that goes far beyond fashion.

 

Beyond Fashion
Curated by Nathalie Herschdorfer.
March 11 – June 4, 2023 / IPFO – House of Photography, Olten, Switzerland
Visit the exhibition page >

Previous Exhibitions:

ALT.1, Hyundai Seoul, South Korea
June 17 – September 25, 2022

Xie Zilong Photography Museum, Changsha, China
March 28 – June 27, 2021

Shanghai Center of Photography, Shanghai, China
April 17 – July 25, 2020

ArtisTree, Hong Kong
January 6 – February 24, 2019

Franz Erhard Walther: Images in Mind, Bodies in Space
Mar 22 – Jul 28, 2024
Franz Erhard Walther formulated a new concept of work in the context of minimalism that included the viewer as...
+
The Path of Totality
ARTPIL / Prescription .149
A total solar eclipse occurs today with its path of totality traversing North America, starting over Mexico, crossing through...
+
World Press Photo 2024
Winners & Exhibitions Announced
From devastating conflicts and political upheaval to the climate crisis and the safe passage of migrants, the award-winning works...
+
Alex Webb: Dislocations
Publication
Dislocations presents a contemporary update of Alex Webb’s long out-of-print 1998 book by the same name first published by...
+
David van Dartel: This Time Tomorrow
Mar 7 – Apr 26, 2024
David van Dartel, acclaimed Dutch Artist, presents a curated selection of his first two captivating and exceptionally successful series,...
+
Fight Against the Sea Rise
Participatory Public Action by Andrea Stefanelli
Tracing methods typical of conceptual art, of performance and participatory art, Stefanelli seems to welcome the lesson of De...
+
BAM Winter/Spring 2024
Jan 15 – Jun 9, 2024
Experience the power of artistic community with BAM’s program. As bands play, dancers whirl, voices raise, and audience members...
+
Truth Told Slant: Contemporary Photography
Mar 1 – Aug 11, 2024
This exhibition will feature the work of five photographers who take unique approaches to documentary photography that challenge the...
+
Franz Erhard Walther: Images in Mind, Bodies in Space
Mar 22 – Jul 28, 2024
Franz Erhard Walther formulated a new concept of work in the context of minimalism that included the viewer as...
+
The Path of Totality
ARTPIL / Prescription .149
A total solar eclipse occurs today with its path of totality traversing North America, starting over Mexico, crossing through...
+
World Press Photo 2024
Winners & Exhibitions Announced
From devastating conflicts and political upheaval to the climate crisis and the safe passage of migrants, the award-winning works...
+
Alex Webb: Dislocations
Publication
Dislocations presents a contemporary update of Alex Webb’s long out-of-print 1998 book by the same name first published by...
+
David van Dartel: This Time Tomorrow
Mar 7 – Apr 26, 2024
David van Dartel, acclaimed Dutch Artist, presents a curated selection of his first two captivating and exceptionally successful series,...
+
Fight Against the Sea Rise
Participatory Public Action by Andrea Stefanelli
Tracing methods typical of conceptual art, of performance and participatory art, Stefanelli seems to welcome the lesson of De...
+
BAM Winter/Spring 2024
Jan 15 – Jun 9, 2024
Experience the power of artistic community with BAM’s program. As bands play, dancers whirl, voices raise, and audience members...
+
Truth Told Slant: Contemporary Photography
Mar 1 – Aug 11, 2024
This exhibition will feature the work of five photographers who take unique approaches to documentary photography that challenge the...
+
  • Anu Põder: Space for My Body
    Jan 3 – Jun 30, 2024
    Muzeum Susch
    Susch, Switzerland

    Anu Põder (1947-2013) is one of Estonia’s most revelatory voices of the last five decades. Her work has stood out since the 1970s as uniquely crafted, originally conceived, and deeply personal. Yet, because it was somehow out of sync with the then established art landscape in Estonia, it has been overlooked for many years. Põder is known for exploring the human body, highlighting the fragility, impermanence, and ephemerality of life (more…)

  • Aria Dean: Abattoir
    Feb 8 – May 5, 2024
    ICA
    London, UK

    Aria Dean: Abattoir is the New York-based artist’s first exhibition in the UK. The exhibition of the artist’s recent work explores the foundational relationship between modernity and death on conceptual and material levels. The ICA’s main gallery features Dean’s Abattoir, U.S.A.!, a site-specific film installation with immersive 8-channel sound. The animated film traverses the interior of an empty slaughterhouse. (more…)

  • Anish Kapoor: Unseen
    Apr 11 – Oct 20, 2024
    ARKEN
    Ishøj, Denmark

    Anish Kapoor’s monumental sculptures and installations speak directly to our senses and emotions. Through his unique eye for materials, shapes, colours and surfaces we are drawn into and seduced by his artwork, which turns the world upside down – often quite literally. Kapoor has been shown in the largest exhibition venues in the world, and he has also created several significant pieces for public spaces. (more…)

  • Karla Hiraldo Voleau: Another Love Story
    Publication
    Mörel
    International

    A year. That’s how long it’s been since Karla Hiraldo Voleau’s exhibition Another Love Story first opened at the MEP in Paris in 2022. A year is also the timeframe of the story chronicled in that project – a love story personal to KHV, which shifts abruptly from its climax to its end when she discovers that X, her lover, is leading a double life – a revelation that prompts the artist to question her certainties. (more…)

  • Myriam Boulos: What’s Ours
    Publication
    Aperture
    International

    A searing, diaristic portrayal of a city and society in revolution by Magnum nominee Myriam Boulos. In her debut monograph, Myriam Boulos casts an unflinching eye on the revolution that began in Lebanon in 2019 with protests against government corruption and austerity – culminating with the aftermath of the devastating Beirut port explosion of August 2020. (more…)