Paul Rand
designer

Paul Rand (1914–1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute, the Parsons School of Design, and the Art Students League. He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996.

Paul Rand
designer

Paul Rand (1914–1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute, the Parsons School of Design, and the Art Students League. He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996.

  • popular
    Oct 5, 2023 – Apr 14, 2024
    Institut Valencià d’Art Modern / IVAM
    Valencia, Spain
    What is “popular”? Popular is not fame or celebrity. Popular is not the products of mass culture. Popular is not pop. Popular is not the art of the people, nor the identity of the country, nor the symbols of the nation. The popular is not the product of the proletariat or the craftsmanship of the working classes. The popular is not folklore. The popular is not clichés or tourist souvenirs.The popular is not visual candy, one-euro merchandise, advertising royalties. Popular is somewhere in-between all of that (more…)